The Power of Sound
Your audience is listening.
Dove partnered with Studio Resonate to offer Black and Latinx women a unique, multi-sensory experience driven by sound: the Tropical Moods SoundEscape. Listeners were effortlessly transported to a tropical paradise, away from the stresses of work and childcare.
Making people move to their favorite music while suffering from arthritis is a challenging but engaging task that captivated our core audience’s attention and drove awareness around the US launch of OTC, Voltaren.
Can movement, music, and science make people enjoy and taste flavors differently? Propel (and science) say ohh yes.
Amex made a very difficult period for business owners, feel less difficult through the powerful voices of the owners themselves and storytelling. Amex provided the media space, we gave them a reason to tell their story.
Humans agree, wrinkles can be annoying. But can a well-establish brand create an audio-only character to make the annoying memorable, funny and enjoyable? Rowenta did.
To recruit the next generation of soldiers you need to sound like you know what you’re talking about – on SoundCloud.
Netflix Stranger Things
How do you tease the biggest show on Netflix only using audio? With a series of very strange and sequential spots that imagine how Hawkins hottest radio station, would sound–and sharing a preview of the new season.
To launch the next generation S10, Samsung used 3D audio to demonstrate the benefits of its new features to a captivated audience listening on their iPhones.
To celebrate Hispanic Heritage Month, and launch the first Spanish speaking remote control, Xfinity created a series of bilingual spots that highlighted and celebrated the way Latinos talk, and the nuances that unite but distinguish the melting pot of cultures.